Digital Marketing

Everybody wants to be in the #1 position, and SEO helps to rank your website. It is always exciting to see your company website appear in the first few pages of the search, especially for high intent and valuable keywords. Only the right amount of focus on all of on-page content, off-page optimization in the form of backlinks, and technical SEO changes, will help in building sustainable results for your website.

A strategic way of attracting prospects to the business, it is possible to run ad campaigns on various platforms like Google, Instagram, Facebook and LinkedIn for generating leads. Understanding the attributes and behaviour of customers, a budget-friendly campaign can be set and monitored to ensure optimized cost per lead, while not diluting the quality of the leads.

Every brand needs powerful marketing collateral that communicates the core USPs and benefits clearly. End-to-end strategy, informative content, attractive designs and graphic analytics constitute good marketing collateral, including WhatsApp templates, E-books, whitepapers, technical documentation, brochures and corporate presentations.

Google MyBusiness comprises setting up, managing, and optimizing your physical business listing on Google. It plays a crucial role in enhancing your Near SEO scores and hence impacting organic traffic, in addition to managing user reviews. Being location-based, this is critical for offline businesses like real estate, hospitals, restaurants, and retail stores.

A well-designed, clutter-free website is important for any brand to build trust and have information accessible to anyone, anywhere, anytime. If you are looking for a brand-new website or to revamp your existing website, we offer customized solutions that include strategy, content, design and development, so that there is no compromise.

Social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest and Quora are the lifeline of any brand. We are strongly focussed on Analytics, to ensure tangible results on key metrics like organic reach, engagement rate, followers growth and driving relevant action. Right from content and design to response management and reporting, we manage the end-to-end process.

The most budget-friendly campaigns that help you get brand visibility without burning a hole in your pocket. The secret sauce is the right definition of target audience, which would ensure mind-blowing reach and impressions at a fraction of the cost of traditional marketing channels. Display, video, social media and affiliates are all options to consider in this segment.

Regardless of whether you are selling on your own website, or on marketplaces like Amazon, Flipkart and Myntra, the right campaign mix can ensure strong Return on Advertising Spend (RoAS). Having handled E-commerce brands across skin care, education, baby products, apparel, printing and many more domains, we understand how to manage campaigns that can drive sales and revenue.

Understanding user behavior is the most effective strategy to improve the performance of your website or mobile app. We analyze and understand user behaviour through usage of different analytical tools which have features like heatmaps and recordings. This helps in improving conversion rates and identifying fixes for better user experience.

Building a community and engaging with the audience helps to understand feedback about the product and even improve the offerings. In today's world, peer-to-peer interactions make the brand more reliable and builds credibility. Creating, managing and leveraging these communities helps in sustaining the impact of marketing campaigns.

Email campaigns are the best way to introduce a new product, build customer loyalty through new discounts and offers, retarget the existing customers and keep them updated about your products or services in form of newsletters that are sent at a regular time interval. With this creative way of customizing content to every user persona, you will now always be able to connect with your customers.

Through automation and integration of the leads and enquiries to the CRM system, the marketing-to-sales flow is streamlined perfectly. In addition to saving time, the process ensures accuracy and error-free synchronization. Especially relevant for real estate and B2B brands, automation can be setup for any existing CRM platform, to ensure real-time synchronization.

Blogs are no longer just a SEO-focussed tool in today's digital world. They can serve as extremely powerful elements of your marketing blueprint, by educating, engaging, and driving funnel movement. Newsletters work really well across both B2B prospecting databases as well as for B2C customer segments, and hence are a very versatile option for every business today.

Affiliate marketing is the ideal strategy to improve sales and generate significant online revenue through referrals from third-party websites and apps. The revenue or metric driven payout ensures transparency and cost efficiency. We help in setting up and managing the affiliate marketing process for your business, in an end-to-end manner.

The key to a successful digital PR campaign lies in identifying the right domain and providing interesting content to ensure the brand gets the right attention from the appropriate audience. Through a combination of organic and paid campaigns, the overall brand reputation is managed across customers, potential employees and investors.